BLUE LAGOON Logo Design & Visual Identity

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BRAND OVERVIEW

It is a beach that serves food and drinks ..

a unique and distinctive atmosphere and rituals, which helps to relax visitors because the beach has a beautiful nature that contains open air, palm trees, sea, sky, sun

and the magical night atmosphere, stars, moon .. with the sound of music suitable for every atmosphere and the sound of the crawling waves on beautiful beach

Process & Results

While working on the logo and visual identity,the challenge was not only on a unique design!
Rather, a design that addresses the target audience,
a design that helps in settling the atmosphere of the place among the hearts of visitors

Logo Elements

I drew the logo with these elements..

Each icon is part of the parts in this place
It was a fun challenge to reach the logo with this accuracy, where the composition and the division of distances as the eye likes to see

Illustration Goals

Illustrations are one of the most important elements of visual identity, one of the most important and interesting challenges we faced in this project

Where are the semantics and the style of drawing.. that the audience receives the drawings with an understanding of a message we want to convey, and also enjoys it

It was not easy to combine the two features together

TYPES OF MENU

There are two types of menu BLUE LAGOON

1- Menu morning
It is a menu that contains items that are served during the day and that will be appropriate with the daytime atmosphere in the BLUE LAGOON, such as coffee drink and morning breakfast.

2- Menu the night
It is a menu that contains items that are served at night, which will be suitable with the atmosphere of the night in the BLUE LAGOON, such as hot mint drink and night foods.